30 AI Prompts for Marketing Teams

Writing new landing-page or product hero copy

brand voice notes + offer details

1. Apply PAS: name the problem, agitate it, present the solve
2. Write a headline, subhead, and three benefit bullets tied to outcomes
3. Draft two CTA button variants
4. Lead with the customer, not the product

Hero copy block plus a one-line note on the angle chosen

Turning a feature list into persuasive benefit copy

feature list + target persona

1. Apply the 'so that' test to every feature
2. Translate each feature into a concrete, believable customer benefit
3. Cut anything generic
4. Rank the top five benefits by persuasive power for this persona

Feature/Benefit/Why-it-matters table plus top 5 benefits to lead with

Generating headline options for an ad or page test

offer details + target audience

1. Write two headlines each for benefit, curiosity, social proof, urgency, and contrarian angles
2. Tag the target emotion per headline
3. No clickbait the offer can't back up
4. Pick the top two with reasoning

Headline/Angle/Emotion table plus top two picks with rationale

Choosing the right tone for a piece of draft copy

draft paragraph

1. Rewrite punchier and benefit-led
2. Rewrite warmer and story-led
3. Rewrite shorter and scannable
4. Preserve original accuracy; recommend which version fits the target channel

Three labelled rewrites plus a one-line channel recommendation

Positioning a product before a campaign or pitch

product info + customer info

1. Write a rational, one-sentence value proposition
2. Write an emotional one-sentence value proposition
3. Write a bold, category-defining value proposition
4. Attach a credible proof point to each; keep positioning distinct, no me-too language

Three value-proposition statements with proof points and a recommendation

Briefing a writer on a target keyword before drafting

target keyword + site context

1. Determine search intent for the keyword
2. List the primary keyword plus three secondary keywords
3. Write a title (55-60 chars) and meta description (150 chars)
4. Build a heading outline with PAA questions and internal links, Malaysia context where relevant

Full content brief a writer can execute from

Building a keyword list mapped across the funnel

topic + target audience (Malaysia)

1. Generate 15 long-tail keyword ideas, no single-word head terms
2. Group each by funnel stage: awareness, consideration, decision
3. Note likely intent and best content format per keyword

Keyword/Stage/Intent/Format table of 15 rows

Structuring a blog post before writing the draft

working title of the post

1. Write an intro hook naming the reader's problem
2. Draft six H2 sections, each with a stated purpose, sub-points, and one idea only
3. Assign a data point or example to each section
4. Close with a conclusion and a specific CTA

Annotated outline: hook, six purpose-labelled H2 sections, CTA conclusion

Editing a drafted post for on-page SEO before publishing

drafted blog post

1. Suggest a stronger title and meta description
2. Improve the heading structure
3. Identify three internal-link opportunities
4. Add a PAA FAQ block, flag thin sections, keep the author's original voice

Edit list of changes plus a ready-to-paste FAQ block

Repurposing a published post into a snippet-ready FAQ block

published blog post

1. Identify six people-also-ask style questions the article answers
2. Write a concise, snippet-friendly answer to each, 40-55 words, accurate to source

Page-ready FAQ block of six Q&A pairs

Planning a platform-specific social content calendar

brand + target platform

1. Mix educational, proof, engagement, and promotional pillars
2. Assign pillar, hook, angle, and CTA to each calendar slot
3. Cap hard-sell posts at one in every three

Two-week Day/Pillar/Hook/Angle/CTA calendar table

Drafting a LinkedIn post that needs a strong opening hook

topic + target audience

1. Write five hooks, each opening with a specific tension or number
2. Select the strongest hook and outline its three-beat body
3. Draft the full post; sound like a practitioner, not a brand

Five hooks plus the full draft of the strongest post

Repurposing a long-form article into platform-native posts

long-form piece

1. Extract the core ideas from the long-form piece
2. Write a distinct post per platform: LinkedIn, Instagram, X, short-video script, carousel outline
3. Give each its own hook and CTA, no copy-pasting the same text

Five platform-labelled posts, each with its own hook and CTA

Writing a complete Instagram post package for one image

product/moment + image context

1. Write a hook, value line, light story, and soft CTA
2. Suggest five relevant hashtags, no hashtag walls
3. Write three alt-text options

Caption, hashtag list, and three alt-text options

Turning a raw customer testimonial into a social post

customer testimonial/review

1. Lead the post with the result
2. Preserve the customer's own voice and wording, don't exaggerate the claim
3. Add a subtle CTA
4. Write a shorter version for a Story

Full social post plus a shorter Story version

Building a Google Ads responsive search ad group

product + target keyword theme

1. Write 15 headlines mixing benefit, feature, offer, and trust angles
2. Write four descriptions within character limits, one clear offer
3. Include the keyword naturally, matching search intent
4. Recommend which headlines to pin and where

Numbered headlines and descriptions plus pinning advice

Building Meta ad variants across the awareness spectrum

offer + target audience

1. Write problem-aware, solution-aware, and offer-aware ad variations
2. Give primary text, headline, description, and hook rationale for each
3. Open with a thumb-stopping first line, no false urgency

Three labelled ad sets by awareness level, each with rationale

Planning an integrated product or program launch campaign

launch brief

1. Define the single core campaign message
2. Set three content pillars
3. Map the channel plan by funnel stage, integrated not siloed
4. Define the hero asset and one success metric, realistic for the team size

One-page plan covering message, pillars, channels, and success metric

Setting up an A/B test on hero messaging

product to test

1. Write two genuinely distinct value-proposition angles, not just reworded
2. Write matching hero headline, subhead, and CTA for each
3. State the test hypothesis and the winning metric

Two full hero-copy variants plus test hypothesis and success metric

Structuring a landing page before writing full copy

campaign + offer description

1. Structure the page: hero, problem, solution, proof, offer, objections, final CTA
2. State the goal of each section
3. Define the copy angle per section, one primary action on the page

Annotated word-wireframe with goal and copy angle per section

Onboarding new subscribers with a welcome series

brand new subscribers are joining

1. Plan five emails building from value to a soft offer
2. Set goal, send timing, subject line, preview text, and body outline for each
3. Deliver value before making any ask; one CTA per email
4. Write the full copy for email one

Five-row sequence table plus full copy of email one

Writing a promotional email around a real deadline

offer details + deadline date

1. Write an attention-grabbing subject line and interest-building opener
2. Build desire with benefits and proof
3. Close with one clear action; urgency must be honest, not manufactured
4. Keep body mobile-friendly length

Subject, preview text, body copy, plus two alternate subject lines

Choosing which subject lines to A/B test

email topic

1. Write two subject lines each for curiosity, benefit, personal, and urgency styles
2. Keep under 45 characters, avoid spam-trigger words
3. Predict relative open-rate performance with reasoning
4. Pick the two to A/B test

Ranked list of eight subject lines with reasoning and the A/B pick

Turning a long internal announcement into a scannable email

long announcement draft

1. Restructure with a clear visual hierarchy
2. Define one primary action
3. Shorten paragraphs and plan visual breaks; cut 30% of total word count while keeping key facts

Rewritten scannable email plus a note on what was cut

Winning back subscribers who've gone quiet for 90 days

subscriber inactivity context (90 days)

1. Acknowledge the silence directly, no guilt-tripping
2. Remind them of the value they signed up for
3. Offer one easy next step plus a graceful opt-down option

Re-engagement email plus a two-line suppression-timing note

Reviewing campaign results with the team or leadership

campaign results data

1. Rank channels by cost per acquisition and by return
2. Identify the two biggest wins and two biggest leaks
3. Base every claim on the attached numbers, state confidence per claim
4. Recommend three specific tests for next month

Channel performance table plus a prioritised test backlog

Diagnosing conversion drop-off from Google Analytics data

Google Analytics summary

1. Find where traffic drops off in the funnel
2. Identify pages or sources that over- or under-perform
3. Diagnose the likely cause, distinguishing correlation from causation
4. Suggest how to validate each hypothesis

Findings list, each with a recommended action and expected impact

Building a persona from real customer research, not guesswork

reviews, survey answers, sales notes

1. Define the persona's job-to-be-done and the trigger that starts their search
2. Identify their main objection and decision criteria
3. Quote real language from the attached data, no invented demographic details

One-page persona plus a voice-of-customer phrase bank

Planning the next quarter's marketing activity in one page

quarter goal, team size, budget

1. Define the target audience and core message
2. Map the channel mix to the funnel
3. List tactics and budget split, realistic for the stated team and budget
4. Set KPIs with targets and one primary KPI

One-page plan covering audience, message, channels, tactics, budget, and KPIs

Building a content idea backlog mapped to the funnel

target audience description

1. Generate 10 content ideas spanning awareness, consideration, decision stages, no overlap
2. Assign a format and hook to each idea
3. Tie each idea to a keyword/intent and a business objective

Ten-row Idea/Stage/Format/Hook/Intent table