AI for Marketing
Content, Campaigns & WhatsApp Automation
A hands-on 2-day workshop for marketing teams: generate on-brand content with AI, automate campaigns with n8n, build analytics dashboards, and run WhatsApp lead qualification & support bots on the official WhatsApp Cloud API and Waapy.chat — no coding required.
Date TBC
9am – 5pm · 2 Days
RM 3,200+SST
RM 3,500+SST
Includes post-workshop WhatsApp consultation by the Waapy team
Upcoming public classes
Public classes for marketers
Sending one or two people instead of a whole team? Join a public class on the tools this programme uses, alongside professionals from other companies. HRDC claimable. Or register your interest above to hear first when this programme's dates are announced.
Mastering Claude & Multi Agent Orchestration
Claude for campaign strategy, content drafts and audience research.
Course info & dates →AI Agentic Automation with OpenAI, ChatGPT & Codex
ChatGPT and custom GPTs for content production and brand voice.
Course info & dates →AI Agentic Automation with n8n & Code
n8n workflows for lead capture, WhatsApp nurturing and reporting.
Course info & dates →What You'll Build
Seven production-ready AI marketing builds you'll walk out with — from content generation to a live WhatsApp lead-qualification bot.
AI Content Generation
Draft ad copy, social captions, and blog posts in your brand voice using structured AI prompts — no more blank-page syndrome or generic-sounding copy.
WhatsApp Lead Qualification & Support Bots
Build a live lead-qualification and customer-support bot on the official WhatsApp Cloud API, wired through Waapy.chat and n8n — answering FAQs, scoring leads, and routing hot prospects to your team 24/7.
Campaign Performance Dashboards
Pull spend, leads, and conversion data into a single AI-summarized dashboard that flags underperforming campaigns before they burn budget.
AI-Generated Ad Creative & Product Imagery
Generate on-brand product shots, banner variants, and ad creative with AI image tools — cutting design turnaround from days to minutes.
SEO Content Briefs & On-Page Optimization
Turn keyword research into structured content briefs and optimize existing pages for search intent, using AI to shortcut the research grind.
Customer Segmentation & Personalization
Segment your customer base with AI-assisted clustering and trigger personalized messaging per segment, from email to WhatsApp.
Social Media Scheduling with AI Copy Variants
Generate multiple AI copy variants per post and queue them across channels in one automated scheduling workflow.
Course Prerequisites
Two quick setup steps from your side so you can hit the ground running on Day 1. Both are free and take less than 15 minutes.
Meta Portfolio Account
You’ll need at least a Meta Portfolio (formerly Meta Business Account) to host your WhatsApp Business profile and run any future Meta Ads tied to it.
Register free at business.facebook.comA WhatsApp Business Number
Bring at least one phone number that is registered with the WhatsApp Business app. We’ll migrate it to the Cloud API together during Day 1.
Not sure if you’re set up correctly? WhatsApp our team — we’ll walk you through it before the course starts.
HRDC Training Architecture
A structured path from AI marketing fundamentals to production automation — including a full WhatsApp Cloud API + Waapy.chat module — and on to advanced, team-wide adoption.
Phase 1: Foundations
Get fluent in the AI marketing toolkit and build a consistent, on-brand content approach.
Core Theory
- AI Tools Landscape for Marketers: Mapping the AI stack — copywriting, image generation, analytics, and automation tools — to what a marketing team actually needs.
- Prompt Engineering for Brand Voice & Tone: Structuring prompts so AI output stays consistently on-brand instead of sounding generic.
- Content Strategy with AI: Planning campaigns and content calendars where AI accelerates ideation without diluting strategy.
- The Marketing AI Stack: How content, automation, and analytics tools fit together into one end-to-end marketing workflow.
Hands-On
Draft ad copy and captions across three tones for the same product in minutes.
Build a reusable prompt library that locks in your brand's tone for the whole team.
Generate a month of themed content ideas and captions in a single working session.
Rewrite the same offer for three customer personas using AI-assisted messaging.
Phase 2: Automation
The deep-dive module: official WhatsApp Cloud API + Waapy.chat, AI content pipelines, and n8n campaign automation.
Core Theory
- WhatsApp Cloud API & Compliance: Official registration via Meta Business Manager, messaging limits, quality ratings, and staying un-banned.
- Waapy.chat Architecture & Setup: Connecting the Cloud API to Waapy.chat — credentials, webhooks, and inbound/outbound flow verification.
- AI Content Pipelines: Drafting, approval, and publishing pipelines so AI-generated content ships without a bottleneck.
- Campaign Automation with n8n: Visual, low-code workflows that connect WhatsApp, CRM, and content tools into one automated campaign engine.
Hands-On
Register a WhatsApp Cloud API number and wire it live into your Waapy.chat workspace.
Build a bot that answers FAQs, scores inbound leads, and routes hot prospects to sales.
Route AI-drafted content through an n8n approval step before it goes live.
Trigger a templated WhatsApp broadcast to a segmented audience on a schedule.
Phase 3: Advanced
Scaling AI marketing beyond a single channel and a single person.
Core Theory
- Multi-Channel AI Agents: Extending your WhatsApp bot's logic to email and social so leads are followed up wherever they land.
- Personalization at Scale: Dynamic segmentation logic that tailors messaging per customer group without manual list-building.
- Marketing Analytics Copilots: AI-summarized dashboards that surface what's working across campaigns without manual reporting.
- Scaling AI Adoption Across a Team: Rollout playbooks, governance guardrails, and change management for the wider marketing org.
Hands-On
Extend the WhatsApp bot into an email + social follow-up sequence.
Configure segment-based rules that auto-personalize outbound messaging.
Assemble a live dashboard that AI-summarizes campaign performance weekly.
Draft an adoption plan for rolling these workflows out across your marketing team.
Platform & Solution Introduction
A walkthrough of the Waapy.chat WhatsApp Automation Platform and our self-hosted n8n automation package. Designed for agencies & consultants: deploy faster, serve clients professionally, and avoid WhatsApp compliance risk.
Register and manage WhatsApp Cloud API correctly
Avoid WhatsApp blocking & compliance issues
Send & receive WhatsApp messages via Waapy
Build end-to-end WhatsApp automation with n8n
Deploy AI-powered WhatsApp chatbots using RAG
Implement real-world automation use cases confidently
WhatsApp Consultation & Automation Setup by the Waapy Team
Every participant gets post-workshop hand-holding from the Waapy team to take what you learned and put it into production. We don't just send you home with notes — we make sure your WhatsApp automation is actually live.
1-on-1 Consultation Call
Map your specific use case to the right WhatsApp Cloud API + Waapy flow with a Waapy engineer.
Automation Setup Help
Hands-on setup of your Waapy.chat workspace, n8n workflows, and templates — done with you, not for you.
Compliance & Template Review
Waapy team validates your message templates to avoid Meta rejection and account flagging.
Go-Live Support
Direct support until your first production WhatsApp automation is live and serving real customers.
No extra fee · bundled into the course price for both Self-Funded and HRDC-Claimable seats.
The WhatsApp Marketing Ecosystem
From a brand-new Cloud API number to a fully nurtured customer journey plugged into Meta’s paid funnel — here’s the end-to-end flow you’ll build.
Registration — Meta Business Manager, phone verification, and Waapy.chat workspace setup.
Campaign Setup — approved message templates, audience segments, and scheduled broadcasts.
Nurturing — RAG-powered AI chatbot, lead qualification, and n8n drip journeys.
Meta Integration — Click-to-WhatsApp ads, Conversions API, Pixel-based retargeting.
Waapy.chat · n8n · RAG
Three layers, one production-ready WhatsApp automation stack. Waapy.chat is the official API gateway, n8n is the workflow brain, RAG is the AI knowledge layer. Your team learns all three.
Waapy.chat
Official WhatsApp Cloud API gateway
- 100% official WhatsApp Cloud API — zero risk of bans from unofficial libraries
- Send text, media, documents & manage templates from one dashboard
- Webhook out, API in — designed for n8n & other automation tools
- Multi-client architecture for agencies serving many WhatsApp accounts
n8n
Workflow orchestration & logic
- Branching, conditional logic, retries & error handling for production workflows
- Connects WhatsApp to your CRM, Google Sheets, Drive, payment, and ERP systems
- Automated PDF, invoice, quotation & brochure delivery via WhatsApp
- Self-hostable, open-source — own your automation infrastructure
RAG AI Chatbot
Retrieval-Augmented Generation layer
- Answers grounded in your own knowledge base — product docs, FAQs, SOPs
- Massively reduces hallucination compared to vanilla LLM chatbots
- Customer support, product FAQs, internal knowledge assistant — all on WhatsApp
- Built inside n8n — no separate vector DB plumbing to manage
Who Should Attend
Built for the people who actually run marketing day to day — not just strategists.
Marketing Managers
Roll out a repeatable AI content and campaign workflow across your team without hiring more headcount.
Growth & Performance Marketers
Push qualified leads from Meta/Google ads straight into an AI-scored WhatsApp nurture flow, and read the results on an automated dashboard.
Content Creators
Multiply your output with AI-generated ad copy, captions, blog drafts, and on-brand imagery — without losing your voice.
Customer Engagement & CRM Teams
Build and own the WhatsApp lead-qualification and support bot yourselves — official Cloud API, Waapy.chat, zero coding.
Experience the Workshop
A hands-on, high-energy environment where marketing teams actually build, not just listen.
Lead Faculty
Choong Ruey Liuh
Whatsapp Marketing Expert
Expert in automating customer conversations and lead qualification on WhatsApp. Specialist in intelligent AI agents for 24/7 customer interaction.
LinkedIn
Warren Leow
KAIN founder and Super Group founder
Former management consultant at Bain & Company. Founder of multiple tech startups. Specialist in connecting business strategy with agentic AI implementations.
LinkedInAbout AITraining2U
AITraining2U is Malaysia's premier technical training provider focused exclusively on the intersection of Generative AI and Business Automation.
We bridge the gap between "cool tech" and "commercial utility." With over 1,800 professionals trained, we empower local enterprises to adopt agentic AI solutions that are secure, scalable, and HRDC-claimable.
Date TBC
9am – 5pm · 2 Days
Limited seats — small-group format with hands-on labs and a WhatsApp automation consultation included.
Register NowSee pricing below · includes post-workshop WhatsApp consultation & automation setup by the Waapy team
Prerequisites for the WhatsApp module — see details
- A Meta Portfolio account (register free at business.facebook.com)
- At least 1 WhatsApp number registered with the WhatsApp Business app
Private Corporate Training
Bring this workshop in-house for your whole marketing team. Custom dates, fully HRDC claimable.
Course Fee
Transparent pricing for your AI marketing transformation.
Self-Funded (non-HRDC)
Kickstart your AI Marketing journey
- 2 full days of in-person intensive training
- Complete programme materials, tools and templates
- Certificate of Completion
- Post-workshop WhatsApp consultation & setup by the Waapy team
- Admission to wider AI Learning Community
HRDC-Claimable
Upskill with your company's HRDC grant
- 2 full days of in-person intensive training
- Complete programme materials, tools and templates
- Certificate of Completion
- Post-workshop WhatsApp consultation & setup by the Waapy team
- Admission to wider AI Learning Community