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AITraining2U
Webinar · For Founders, Marketers & Growth Teams

AI SEO/AEO Growth
with Claude

AI is the new search bar. Discover the latest SEO + AEO strategies, content structures, and AI workflows driving organic traffic in 2026 — and get recommended by Google and ChatGPT, Gemini & Claude.

Examples
4 End-to-End
Format
Live · Hands-on
Take-home
Copy-ready Prompts
Practical. Proven. Purposeful. — AITraining2U PLT
Your Trainers

Led by practitioners,
not theorists

Chan Wei Khjan

Chan Wei Khjan

Audit Partner, YYC · MIA Board

Chartered Accountant (ACCA · C.A.(M) · FCA Singapore) and MIA board member. Featured in Business Insider for pioneering AI inside the accounting profession.

Marcus Chia

Marcus Chia

AI Product Manager & Harness Engineering Expert

Builds and ships AI workflows in the wild — Claude projects, MCP servers, multi-agent pipelines and data dashboards. Turns messy business problems into working AI solutions.

Warren Leow

Warren Leow

Founder, AITraining2U PLT

Drives AITraining2U's mission to equip 100,000 Malaysians with practical AI skills — hands-on with AI agents, automation and applied analytics for enterprise teams.

Today you'll build alongside us — every SEO/AEO example paired with something you can try the moment you're back at your desk.

Our Clients

Trusted by leading Malaysian organisations

BFM
CCM
CTOS
Commerce.Asia
Evolution Commerce
Gamuda
Gentari
Grab
IGB
Inside Scoop
Jaya Grocer
KLK
MoneyMatch
Mr DIY
Mydin
myNEWS
Pharmaniaga
PMG Healthcare
Ryt Bank
Shopee
Tealive
U Mobile
YYC
ZUS Coffee

Banking, telco, retail, healthcare, energy & government-linked companies — teams across Malaysia upskill with AITraining2U.

Proven Track Record 1,500+ professionals trained — and counting
Collage of AITraining2U training sessions across Malaysian enterprises and public workshops
HRDC-claimable Enterprise & public workshops Practical, hands-on, results-first
Foundations First

Basic SEO is still the foundation

AEO doesn't replace SEO — it's built on top of it. The same four pillars that win rankings are what get you cited by AI.

The Real Bottleneck

Most brands aren't short
on content.

They're short on visibility that compounds — search has split into two channels at once, and every week without a plan is a week a competitor gets cited instead of you.

A real growth team has an SEO strategist, a content writer and a competitive analyst feeding them. Run Claude as all three, and the work that used to take a team takes a prompt.

WHAT A GROWTH TEAM NEEDS ON TAP
The right keywords to chase
Not just volume — intent that actually converts
Content that gets cited
By Google's snippet box AND ChatGPT, Gemini & Claude
A clear read on competitors
What they own, and the white space still open
A site AI can actually parse
The structure, schema & basics AI engines rely on
The Map

Four ways to grow with
Claude — SEO + AEO

1
Keyword Research
Map what people actually search — and what AI engines actually answer — before you write a word.
2
Content Generation
Draft answer-first content built to win both the SERP snippet and the AI citation.
3
Competitor Comparisons
See exactly what rivals rank for, what AI cites them for, and the gap you can take first.
4
Onsite Improvements
Audit and fix the technical & on-page basics that decide whether AI can even parse your page.

Every example ships with a set of copy-ready prompts — tap Copy, paste into Claude, edit the bracketed bits, run.

Example 01Keyword Research

Know exactly what to chase — before you write a word

Keyword-to-intent mapping
Cluster high-intent terms by awareness, consideration & decision stage.
Live SERP + AI-answer scan
See who ranks in Google AND who gets cited by ChatGPT, Gemini & Claude.
Volume & difficulty triage
Pick the winnable terms first — high intent, low apparent competition.
Runs on a schedule
Cowork re-scans rankings every week and emails what moved — set once with Schedule.
claude.ai · Keyword Intel
TRACKED
Keyword set
SERP ranks
AI citations
OUTPUT
Funnel table
Gap list
Live web Sourced
Find our best keyword opportunities in Malaysia.
Scanned 30 terms across 3 funnel stages. Gap found: a high-intent, low-competition term nobody owns yet. Table & sources built →
Example 01 · PromptsCopy · Paste · Run

Keyword research prompt set

1 · Cluster by intent
Using the live web, research keyword
opportunities for [business / industry]
targeting [country / region].

Find 20-30 keywords people search for
at each stage:
- Awareness (what is / why does)
- Consideration (best / vs / compare)
- Decision (buy / near me / pricing)

For EACH keyword give: estimated
intent strength (high/med/low, from
SERP competitiveness), the true
searcher intent, and which of our
pages (if any) could target it.

Output one table grouped by funnel
stage. Flag the 5 highest-opportunity
keywords — high intent, low apparent
competition.
2 · SERP + AI-answer scan
For our top 10 keywords from above,
check BOTH:
1. Google's top 5 organic results — who
   ranks, what content format (blog /
   tool / listicle), rough word count.
2. What ChatGPT, Gemini and Claude
   actually say when asked [rephrase
   the keyword as a natural question] —
   do they cite us? Who do they cite?

Build a table: keyword | who ranks #1 |
who gets cited by AI | the gap between
the two.

Flag any keyword where we could
realistically outrank AND get cited
within 90 days.
3 · Automate the watch
Now automate this. Using Cowork,
Schedule it to run every Monday
at 8am:

1. Re-check our top 10 target keywords
   — Google rankings + AI-answer
   citations.
2. Compare to last week and flag any
   ranking or citation changes.
3. Scan for 3 new keyword opportunities
   based on what's trending in our
   space.

Then email me a one-page keyword digest
via Gmail with a "what to act on
first" section. Draft it — don't send.

Tip: Claude reads the live web for every prompt — swap in your real industry, region and site to run it on real data.

Example 01 · WorkedIllustrative Example

What comes back: keywords, scored and mapped

Our running example — “Kopi Kita”, a fictional 14-outlet KL specialty-coffee chain — runs the keyword prompt. Claude reads the live web and hands back a scored table:

Keyword funnel · specialty coffee, Klang Valley
StageKeywordIntentTarget page
Awarenesswhat is specialty coffeeInformationalBlog
Considerationbest coffee subscription KLComparisonLanding page
Decisioncoffee subscription pricing KLTransactionalPricing page
GapRM12 weekday coffee subscriptionHigh, low comp.— (to build)
White space

“RM12 weekday coffee subscription” — nobody ranks page 1 for it, and no AI engine cites anyone for it yet. Kopi Kita can take it first.

AI CITATION CHECK
  • • Asked ChatGPT "best coffee subscription Kuala Lumpur"
  • Cites: ZUS, Tealive — both mentioned by name
  • Kopi Kita: not mentioned — the target to close

Illustrative figures for teaching — not real ranking data. A live run cites every source URL.

Example 02Content Generation

Write once, win the snippet AND the citation

Answer-first drafting
Structured so Google snippets AND AI engines can lift it cleanly.
Featured-snippet & FAQ blocks
The exact format that gets pulled into position zero.
Internal linking built in
Every new page links to and from the right existing pages.
Runs on a schedule
Cowork drafts next week's article into a Gmail draft for your review.
claude.ai · Content Studio
ATTACHED
Keyword brief
OUTPUT
Draft article
FAQ schema
Draft Schema
Draft our next SEO article.
Answer-first draft ready — 900 words, 5 FAQs, 3 internal links suggested →
Example 02 · PromptsCopy · Paste · Run

Content generation prompt set

1 · Draft answer-first
Write an SEO + AEO optimised article
on [topic / target keyword] for
[audience] in [country / region].

Structure it so it works for BOTH
channels:
- Open with a direct 40-60 word answer
  to the core question (snippet + AI-
  citation ready)
- Then expand: how it works, when to
  use it, examples
- Add a FAQ section: 5 question-format
  subheadings, answered in 2-3
  sentences each
- Suggest 3 internal links to existing
  pages on [our site] and where they'd
  sit

Target [800-1200] words. Plain
language, no fluff, one clear claim
per paragraph.
2 · Optimise for citation
Review this draft: [paste article].

1. Rewrite the opening so the first
   sentence alone answers the core
   question — no throat-clearing.
2. Check every H2/H3 — rewrite any
   that aren't a real question or a
   clear benefit statement.
3. Add schema-ready FAQ Q&As
   (question + concise answer) I can
   drop into FAQPage JSON-LD.
4. Flag anything an AI engine would
   find ambiguous or hard to quote
   cleanly, and fix it.

Return the revised article plus a
short list of what you changed and
why.
3 · Automate the pipeline
Automate our content calendar. Every
Monday, using Cowork (Schedule
it):

1. Pick the next keyword from our
   target list [attach / reference the
   list].
2. Draft a full answer-first article
   following our house structure (see
   the prompt above).
3. Suggest a title, meta description
   under 155 characters, and 3 internal
   links.

Save it as a Gmail draft addressed
to me for review — don't publish
anything automatically.

Tip: paste your brand voice guide once and Claude keeps every draft on-tone from then on.

Example 02 · WorkedIllustrative Example

Same facts, restructured to win both channels

Kopi Kita needs an article on "best coffee subscription KL". Claude drafts answer-first, citation-ready copy:

Opening paragraph · before & after
Before

"Coffee lovers in Kuala Lumpur have so many options these days, and it can be hard to know where to start when looking for a subscription that fits your lifestyle and budget..."

After — answer-first

"A coffee subscription in KL costs RM10–18/cup depending on frequency — Kopi Kita's RM12 weekday plan is the cheapest specialty-grade option in the Klang Valley."

Why it works

The answer sits in the first sentence — both Google's snippet box and an AI engine can lift this cleanly, with the price and the claim already attached.

FAQ SCHEMA GENERATED
  • Q: How much is a coffee subscription in KL? A: RM10–18/cup...
  • Q: Can I pause a coffee subscription? A: Yes, weekly...

Illustrative figures for teaching — Claude drafts on your real brief and pricing.

Example 03Competitor Comparisons

See exactly what rivals own — and what's still open

Live competitor content audit
What they rank for, what AI cites them for, and why.
Content-gap map
Topics they own that we don't — and topics nobody's won yet.
Messaging teardown
Their sharpest claim vs ours, side by side.
Runs on a schedule
Cowork re-audits monthly and flags new competitor content.
claude.ai · Competitor Watch
TRACKED
Rival A
Rival B
Rival C
OUTPUT
Comparison table
Gap map
Live web Sourced
Compare us to our top 3 rivals.
Audited 3 sites + AI citations. Gap found: nobody owns "specialty coffee subscription" messaging. Table built →
Example 03 · PromptsCopy · Paste · Run

Competitor comparison prompt set

1 · Audit & citations
Using the live web, research
[Competitor A / B / C]'s SEO and
AI-visibility performance.

For EACH competitor:
- Their top 10 ranking pages / topics
  (from what you can find via search)
- What questions ChatGPT, Gemini and
  Claude cite them for in our space
- Content format they lean on (guides,
  tools, comparisons, case studies)
- Their strongest on-page SEO pattern
  (title / H1 style, structure)

Output one comparison table. Cite a
source for every claim.
2 · Content-gap map
Here's what we do: [1-paragraph
description].

Using the competitor audit above:
1. List topics / keywords they rank or
   get cited for that we have no page
   on.
2. Score each gap on a 2x2: search
   demand x our right-to-win (do we
   genuinely have something better to
   say?).
3. Find 3 topics NOBODY in this
   comparison set owns well yet — true
   white space.

Recommend the ONE content gap to fill
first, and why it beats the others.
3 · Automate the watch
Automate this. Using Cowork,
Schedule it to run on the 1st of
every month:

1. Re-check [Competitor A / B / C]'s
   site for new content, new pages, or
   ranking changes.
2. Re-check what AI answer engines
   cite them for now vs last month.
3. Flag any new gap, or any gap we've
   now closed.

Email me a one-page competitive digest
via Gmail. Draft it — don't send.

Tip: attach real competitor URLs and Claude reads their actual pages, not just the domain name.

Example 03 · WorkedIllustrative Example

The landscape, mapped by rank AND citation

Our running example — “Kopi Kita”, a fictional 14-outlet KL specialty-coffee chain — runs the competitor prompt. Claude hands back a sourced table plus the open gap:

Competitive landscape · Malaysian coffee chains
PlayerTop ranking topicAI cited forContent gap
ZUSAffordable coffee KLCheap coffee near me
TealiveBubble tea deliveryTea vs coffee
Indie specialtySpecialty coffee beansBest coffee roaster KL
Kopi Kita— (not yet ranking)Not yet citedCoffee subscription KL
White space

Nobody owns “specialty-grade coffee subscription” messaging for the office-lunch crowd — not in Google, not in AI answers. Kopi Kita can take it.

AI CITATION SCORECARD
  • Cited in 0 / 5 target queries today
  • Ranks page 2 avg. for target keywords
  • 3 open topics no rival has claimed

Illustrative figures for teaching — not real company data. A live run cites every source URL.

Example 04Onsite Improvements

Fix what's stopping Google — and AI — from reading you

Technical & on-page audit
Titles, meta, headings, schema, broken links, speed flags.
Prioritised fix list
Ranked by impact vs effort — not just a wall of issues.
Schema & structured data
The markup that helps AI engines parse and cite a page correctly.
Runs on a schedule
Cowork re-audits monthly and tracks what's fixed.
claude.ai · Site Audit
CRAWLED
20 pages
OUTPUT
Fix list
Schema code
Prioritised Schema
Audit our website for SEO and AI-readiness.
Crawled 20 pages. P0: 4 pages missing meta description, 2 missing FAQ schema. Fix list built →
Example 04 · PromptsCopy · Paste · Run

Onsite improvement prompt set

1 · Full audit
Using the live web, crawl and audit
[our website URL] for SEO and
AI-answer readiness.

Check and report on:
- Title tags & meta descriptions
  (length, keyword presence,
  duplicates)
- Heading structure (missing / multiple
  H1s, logical H2/H3 flow)
- Schema markup present vs missing
  (Organization, FAQPage, Article,
  Breadcrumb)
- Broken internal links or obvious
  thin-content pages
- Anything that would make a page hard
  for an AI engine to quote cleanly
  (walls of text, no clear structure)

Output a prioritised fix list — P0 / P1
/ P2 — ranked by impact vs effort, not
just a list of issues.
2 · Fix titles, meta & schema
For the top 10 pages from the audit
above:
1. Rewrite title tags (under 60
   characters, primary keyword front-
   loaded) and meta descriptions
   (under 155 characters, one clear
   reason to click).
2. Draft the FAQPage JSON-LD schema
   for any page missing it, based on
   its actual content.
3. Flag any page that should be
   merged, redirected, or noindexed
   because it's thin or duplicate.

Give me copy-paste-ready code for the
schema, and a before/after table for
the titles.
3 · Automate the watch
Automate this. Using Cowork,
Schedule it to run on the 1st of
every month:

1. Re-crawl our top 20 pages for the
   same checks as above.
2. Compare to last month's audit and
   flag what's fixed vs still open.
3. Surface any NEW issue that appeared
   (broken link, missing meta, etc).

Email me a one-page onsite health
digest via Gmail with a "fix this
week" section. Draft it — don't send.

Tip: attach your real sitemap or a list of URLs and Claude audits the actual pages, not a guess.

Example 04 · WorkedIllustrative Example

A prioritised fix list, not a wall of issues

Kopi Kita runs the onsite audit prompt. Claude crawls the site and returns what to fix first:

Onsite audit · kopikita.my (illustrative)
PageIssuePriorityFix
/menuMissing meta descriptionP0Add 155-char description
/subscriptionNo FAQPage schemaP0Add JSON-LD FAQ block
/aboutTitle tag 78 chars — too longP1Trim to <60 characters
/blog/coffee-guideThin content, 220 wordsP2Expand or merge
Fix first

2 pages missing schema entirely — these are invisible to AI answer engines even if they already rank on Google.

BEFORE → AFTER TITLE TAG

Before: "Home | Kopi Kita"
After: "Kopi Kita — Specialty Coffee Subscription KL from RM12/week"

Illustrative figures for teaching — Claude audits the real, live pages when you attach your URL.

Recap

The SEO/AEO growth operating system

1
Research
Know exactly which keywords — and AI-answer gaps — to chase.
2
Create
Draft answer-first content that wins the snippet and the citation.
3
Compare
See what rivals own, and take the white space first.
4
Fix
Fix the on-page & schema basics so AI can actually read and cite you — refreshed on a schedule.

Claude isn't a content mill.
It's a growth partner.

The brands that win visibility in 2026 aren't the ones publishing the most — they're the ones who get Claude to research, write and audit like a strategist.

The Bigger Picture
AI OrchestrationConduct all five together
AI Agentic AutomationReclaim the hours lost to busywork
AI Vibe CodingShip the tool without waiting on IT
AI AnalyticsDecide on data, not gut feel
AI Security & GovernanceDeploy AI safely & in policy
AI MarketingGrow demand & engage customers
Keep Building

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Pick one example from today, run it on a real page or keyword this week, and let us know how it goes.

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Practical. Proven. Purposeful. — AITraining2U PLT