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AITraining2U
Hands-On Workshop · For Marketers, Founders & Growth Teams

Growth Hacking
with Claude

Turn Claude into your growth team in a box — run four high-leverage plays end-to-end: competitor research, SEO audit & keyword research, lead scoring, and market research with live visualisation. Every play comes with copy-ready prompts.

Growth Plays
4 End-to-End
Format
Live · Hands-on
Take-home
Copy-ready Prompts
Practical. Proven. Purposeful. — AITraining2U PLT
Your Trainers

Led by practitioners,
not theorists

Chan Wei Khjan

Chan Wei Khjan

Audit Partner, YYC · MIA Board

Chartered Accountant (ACCA · C.A.(M) · FCA Singapore) and MIA board member. Featured in Business Insider for pioneering vibe coding inside the accounting profession.

Marcus Chia

Marcus Chia

AI Product Manager & Harness Engineering Expert

Builds and ships AI workflows in the wild — Claude projects, MCP servers, multi-agent pipelines and data dashboards. Turns messy business problems into working AI solutions.

Warren Leow

Warren Leow

Founder, AITraining2U PLT

Drives AITraining2U's mission to equip 100,000 Malaysians with practical AI skills — hands-on with AI agents, automation and applied analytics for enterprise teams.

Today you'll build alongside us — every growth play paired with something you can run the moment you're back at your desk.

Our Clients

Trusted by leading Malaysian organisations

BFM
CCM
CTOS
Commerce.Asia
Evolution Commerce
Gamuda
Gentari
Grab
IGB
Inside Scoop
Jaya Grocer
KLK
MoneyMatch
Mr DIY
Mydin
myNEWS
Pharmaniaga
PMG Healthcare
Ryt Bank
Shopee
Tealive
U Mobile
YYC
ZUS Coffee

Banking, telco, retail, healthcare, energy & government-linked companies — teams across Malaysia upskill with AITraining2U.

Proven Track Record 1,500+ professionals trained — and counting
Collage of AITraining2U training sessions across Malaysian enterprises and public workshops
HRDC-claimable Enterprise & public workshops Practical, hands-on, results-first
Why Claude for Growth

Claude vs the field

Claude
Our focus
Anthropic
Best for growth

Strong reasoning, browser control & data work — ideal for research, scoring & building live dashboards.

Claude for Chrome & web research
Artifacts: live charts & tools
Long docs & agentic workflows
ChatGPT
OpenAI
Best for

Broad all-round use, image & voice, the largest ecosystem.

Huge app / plugin store
Strong image generation
Most familiar to users
Gemini
Google
Best for

Google Workspace, very large context & search grounding.

Native in Docs / Sheets / Gmail
Strong multimodal
Live Google data
Copilot
Microsoft
Best for

Living inside Microsoft 365 — Excel, Word, Outlook, Teams.

Embedded in Office
Enterprise governance
IT-managed rollout
For growth work, Claude leads today

Research the web, reason over data, and ship a working dashboard in one thread. The plays you learn here transfer to whatever model wins next — but right now, Claude does the full loop best.

The Mental Model

Stop "Googling". Start delegating growth work.

Most growth work is the same loop: research → score → decide → ship. A chatbot answers one question at a time. Claude runs the whole loop — it reaches the live web, reasons over your data, and produces an artifact you can act on.

Your job shifts from doing every step yourself to writing the brief and reviewing the output — like managing a sharp growth analyst who never sleeps.

THE GROWTH LOOP, DELEGATED
Research
Competitors, keywords, markets — from the live web
Score
Rank leads & opportunities against your ICP
Decide
Synthesis, gaps & next-best-actions
Ship
Live dashboards & briefs as artifacts
The Map

Four growth plays, one operator

1
Competitor Research
Teardowns, pricing & positioning matrix, win/loss battlecards — pulled from the live web.
2
SEO Audit + Keyword Research
On-page & technical audit, keyword clusters by intent, and content briefs that close gaps.
3
Lead Scoring
Define an ICP, build a transparent scoring model, and rank your pipeline with next-best-actions.
4
Market Research & Visualisation
TAM/SAM/SOM sizing, voice-of-customer synthesis, and an interactive dashboard artifact.

Every play ships with a set of copy-ready prompts — tap Copy, paste into Claude, edit the bracketed bits, run.

01
Play One

Competitor
Research

Know the field cold — what they sell, how they price, how they win, and where the gap is. Claude reads the live web so you don't open 40 tabs.

Play 01Competitor Research

From 40 open tabs to one battlecard

Teardown
Claude visits each competitor's site & socials and extracts offer, ICP, pricing, claims & proof.
Positioning matrix
A side-by-side of features, pricing tiers & messaging — so the white space is obvious.
Win/loss battlecard
"When they say X, we say Y" — objection handling your sales team can use today.
Tools used
Claude for Chrome (live web) · Projects (standing brief) · Artifacts (the matrix).
claude.ai · Competitor Intel
TRACKED RIVALS
Rival A
Rival B
Rival C
OUTPUTS
Pricing matrix
Battlecard
Chrome Artifact
Compare Rival A/B/C on pricing & positioning. Find our white space.
Visited 3 sites + pricing pages. Gap found: none target SME teams under 20 seats with done-for-you onboarding. Matrix & battlecard built →
Play 01 · PromptsCopy · Paste · Run

Competitor research prompt set

1 · Competitor teardown
Using Claude for Chrome, research these
competitors: [Rival A url], [Rival B url],
[Rival C url].

For EACH, visit the homepage, pricing &
about pages and extract:
- One-line positioning & target ICP
- Core offer & top 3 features
- Pricing tiers (price, what's included)
- Proof: logos, case studies, reviews
- Tone & key messaging hooks

Output a clean comparison table, one row
per competitor. Cite the URL for each fact.
Flag anything you couldn't verify.
2 · Positioning & white space
Here is our product: [1-paragraph
description + pricing].

Using the competitor table you just built:
1. Plot a positioning matrix on two axes
   I care about: [axis 1] vs [axis 2].
2. Identify 3 "white space" gaps no rival
   owns (segment, price point, or message).
3. For each gap, rate how defensible it is
   for us (High/Med/Low) and why.
4. Recommend ONE positioning angle we
   should test next quarter.

Build this as an interactive artifact I can
share with the team.
3 · Win/loss battlecard
Create a sales battlecard for beating
[Rival A] specifically.

Include:
- Their strengths (be honest) & weaknesses
- 5 common objections a prospect raises
  comparing us to them
- For each: a crisp "when they say X,
  we say Y" rebuttal grounded in fact
- 3 discovery questions that expose where
  we win
- A one-line "trap" question to ask the
  prospect

Keep it to one page, scannable, no fluff.
Tag any claim that needs proof from our team.

Tip: save these three as a Project so every new competitor reuses the same standing brief.

Play 01 · AdsSpy on what's working

Reverse-engineer competitor ads

Every Meta advertiser's live ads are public in the Meta Ad Library — free competitive intel. Point Claude at it (e.g. "ai agents" · Malaysia · Active) and it reads the hooks, offers and the ads that have run longest — the likely winners.

1 · Ad teardown
Open the Meta Ad Library for our market:
facebook.com/ads/library → search "[keyword]",
Country = Malaysia, Status = Active.

Using Claude for Chrome, for the top
advertiser [competitor] capture each active ad:
- Hook (first line / thumbnail text)
- Format (image / video / carousel)
- Core offer & CTA button
- Landing page it sends to
- How long it's run (start date)

Output one row per ad, tagged by advertiser.
Scroll to capture them all; give me the count.
2 · Patterns & likely winners
From the ads you collected, find the patterns:
1. Group ads by ANGLE (pain, proof, price,
   speed, authority, FOMO…).
2. Flag the likely WINNERS — ads running the
   longest or duplicated many times.
3. Which hook styles & offers repeat across
   competitors?
4. What's the common landing-page promise?

Summarise the 5 angles working in our market
right now, ranked, with one example each.
3 · Swipe file + counter-ad
Turn this into action:
1. Build a swipe file of the 10 best ad ideas
   (hook + why it works).
2. Spot the GAP — an angle nobody is running.
3. Draft 3 differentiated ad concepts for us:
   hook, primary text, CTA, visual direction.
4. Give me a test plan: which to run first,
   budget split, and the metric to watch.

Keep our brand voice. Flag any claim we must
substantiate before publishing.

Heuristic: an ad that's been running for weeks is paying for itself — longevity is the public signal of a winner.

Play 02SEO Audit + Keyword Research

Audit, find the keywords, fill the gaps

On-page & technical audit

Claude crawls a URL and flags titles, meta, headings, internal links, schema, speed signals & thin content — ranked by impact.

Keyword research

From a seed topic, generate keyword clusters grouped by search intent — informational, commercial, transactional — with priority calls.

Content gap → brief

Compare your coverage to competitors, then turn each gap into a ready-to-write content brief: H2s, FAQs, internal links, word count.

WHY THIS BEATS A SPREADSHEET OF TOOLS
Audit & keywords in one thread — no copy-pasting between five SaaS tabs.
Intent-first clustering, not just volume — you write what converts.
Every gap leaves as a brief a writer can action immediately.
Play 02 · PromptsCopy · Paste · Run

SEO audit & keyword prompt set

1 · On-page SEO audit
Using Claude for Chrome, audit this page:
[URL]. Target keyword: [keyword].

Check and score (0-5) each of:
- Title tag & meta description
- H1 / heading structure & keyword use
- Content depth vs search intent
- Internal & external linking
- Image alt text & file names
- Schema / structured data present?
- Obvious speed & mobile red flags

Output a table: Issue | Severity | Fix |
Effort. Sort by impact. End with the top 5
fixes to do first and why.
2 · Keyword clusters by intent
Seed topic: [topic]. Market: [country].
Audience: [who].

Generate a keyword map:
1. 40-60 keyword ideas (head + long-tail).
2. Group into 6-10 clusters by theme.
3. Tag each cluster's dominant intent:
   informational / commercial / transactional.
4. Estimate relative difficulty & priority
   (High/Med/Low) with one-line reasoning.
5. Suggest ONE pillar page + supporting
   posts per high-priority cluster.

Present as a table grouped by cluster.
3 · Gap → content brief
Compare our site [our URL] to competitor
[competitor URL] for the topic [topic].

1. List content they rank for that we don't
   cover (the gaps).
2. Pick the 3 highest-value gaps for us.
3. For each, write a content brief:
   - Working title & target keyword
   - Search intent & angle
   - Suggested H2/H3 outline
   - 5 "People also ask" FAQs
   - Internal links to add
   - Target word count & meta description

Make it ready to hand to a writer.

Tip: schedule prompt 1 as a weekly routine on your top 10 pages to catch SEO drift automatically.

Play 03Lead Scoring

Spend your time on the leads that close

Define the ICP
Claude turns your best customers into an explicit Ideal Customer Profile — firmographics, behaviour & intent signals.
Transparent scoring model
Weighted, explainable rules — not a black box. You can see exactly why a lead scored 82 vs 41.
Rank & route
Score a whole list, sort A/B/C tiers, and attach a next-best-action for each — call, nurture, or disqualify.
Tools used
Sheets/CSV upload · Artifacts (a scoring calculator) · Connectors (CRM, optional).
Artifact · Lead Scoring Board
SCORED PIPELINE128 leads
Meridian RetailA · 91
Lateral LogisticsA · 84
Northwind CoB · 63
Acme TradingB · 58
Tiny StartupC · 24
NEXT-BEST-ACTION · Meridian Retail
Book a demo this week — fits ICP, 3 buying signals, budget confirmed.
Play 03 · PromptsCopy · Paste · Run

Lead scoring prompt set

1 · Build the ICP & model
We sell [product] to [market]. Here are
our 10 best customers and why we love them:
[paste list / notes].

1. Infer our Ideal Customer Profile:
   firmographics, role, behaviour & intent
   signals that predict a good fit.
2. Design a transparent 0-100 scoring model:
   list each factor, its weight, and how to
   score it. Keep it explainable.
3. Define tier cut-offs (A/B/C) and what
   each tier should trigger.

Show the model as a table I can reuse.
2 · Score a lead list
Here is my lead list (CSV attached / pasted
below): [data].

Using the scoring model we built:
1. Score every lead 0-100 and assign a tier.
2. Add a column explaining the top 2 reasons
   for each score.
3. Sort highest to lowest.
4. Flag any lead missing data that would
   change the score if filled in.
5. Give me the headline: how many A / B / C,
   and total A-tier pipeline value.

Output as a clean table I can paste to Sheets.
3 · Next-best-action
For my A and B tier leads, recommend a
next-best-action for each.

For every lead give me:
- The action (call / demo / nurture / wait /
  disqualify) and timing
- A one-line reason tied to its score
- A 2-sentence personalised opening message
  referencing their likely pain point

Then build it all as an interactive artifact:
a sortable board with tier, score, action
and the draft message per lead.

Tip: keep the model in a Project so every new list is scored the same way — and refine the weights as deals close.

Play 04Market Research & Visualisation

Size the market — then make it a dashboard

Market sizing

TAM / SAM / SOM built bottom-up and top-down, with every assumption stated so you can defend the number.

Voice-of-customer

Paste reviews, survey answers or call notes — Claude clusters themes, pulls quotes, and ranks pains by frequency & intensity.

Live visualisation

Turn the findings into an interactive artifact — charts, filters & KPIs — that you can share without a BI tool.

FROM QUESTION TO BOARD-READY VISUAL
Research the web for market figures & trends, with sources cited.
Synthesise messy qualitative data into ranked, quantified themes.
Ship a clickable dashboard artifact — no Tableau, no dev time.
Play 04 · PromptsCopy · Paste · Run

Market research prompt set

1 · Market sizing (TAM/SAM/SOM)
Size the market for [product] in [country/
region]. Buyer: [who]. Price point: [price].

1. Use the web to find relevant figures
   (population, businesses, spend) — cite
   each source.
2. Estimate TAM, SAM and SOM both top-down
   AND bottom-up.
3. State every assumption explicitly and
   show the math.
4. Give a realistic 3-year SOM scenario
   (low / base / high).

Flag where the two methods disagree and
which number you'd trust for a board deck.
2 · Voice-of-customer synthesis
Here is raw customer feedback (reviews /
survey answers / call notes): [paste data].

1. Cluster it into the main themes.
2. For each theme: % of mentions, intensity
   (mild/strong), and a representative quote.
3. Rank pains by frequency x intensity.
4. Separate "table stakes" from "delighters".
5. Recommend the top 3 things to fix or
   build next, with the evidence behind each.

Be honest about small sample sizes.
3 · Build the dashboard
Turn the market sizing + voice-of-customer
findings into an interactive dashboard
artifact.

Include:
- KPI strip: TAM/SAM/SOM & top pain
- A bar chart of themes by frequency
- A TAM/SAM/SOM funnel visual
- A filter to switch low/base/high scenario
- A short "so what" insight box

Use a clean, modern style. Brand accent
#D97757 on a cream background. Make it
shareable and self-explanatory.

Tip: combine all four plays into one Project — your standing "Growth Cockpit" that researches, scores and visualises on demand.

Put It Together

Your weekly growth engine

The four plays aren't separate chores — they're one compounding loop. Wire them into a single Project with standing instructions, then schedule the recurring parts as routines.

Research feeds scoring. Scoring sharpens targeting. Targeting informs content. Content is measured by the market. Claude runs the lap; you steer.

A WEEK ON AUTOPILOT
Mon — Competitor watch
Routine re-runs the teardown; flags any pricing/messaging change.
Tue — SEO drift check
Audit top 10 pages; new content briefs land in your inbox.
Wed — Score new leads
Fresh list scored & routed before the sales standup.
Fri — Market pulse
Dashboard refreshes with the week's signals & quotes.
Claude CoworkThe Engine, Autonomous

Hand the whole loop to Cowork

The weekly engine from the last slide — run for you. In Claude Cowork you write one brief and Claude works autonomously in the background: it spins up sub-agents, uses your connectors, and returns a finished deliverable to review. Three real briefs:

1 · Monday growth digest
Cowork brief — run my weekly growth digest.

Every Monday 8am, autonomously:
1. Competitor watch: re-check [Rival A/B/C]
   sites & pricing; flag changes vs last week.
2. SEO drift: audit my top 10 pages; list new
   issues + 1 content brief.
3. Lead scoring: score new leads in [sheet/CRM]
   with our model; surface the A-tier.
4. Market pulse: this week's signals for
   [market], 3 bullets.

Compile a one-page digest with a "do this
first" section. Draft — don't send — a
Slack summary for #growth. Tell me what you
couldn't access.
2 · Parallel competitor sweep
Cowork brief — full competitor sweep.

For EACH competitor — [Rival A], [Rival B],
[Rival C], [Rival D] — run a separate research
pass and capture:
- Teardown (offer, pricing, ICP, proof)
- Changes in the last 90 days
- Their strongest & weakest message

Then merge everything into:
1. One comparison matrix
2. A battlecard per competitor
3. A single "where our white space is" view

Work through them in parallel and hand me the
finished pack as an artifact. Cite every source.
3 · New-market entry pack
Cowork brief — entry pack for [segment /
country].

Autonomously produce a go-to-market starter:
1. Market sizing: TAM/SAM/SOM with sources
   & assumptions.
2. Competitor map: who's there + the gaps.
3. ICP + a lead-scoring model for this segment.
4. Keyword + content plan for the first 90 days.
5. A 1-page interactive dashboard tying it
   together.

Save each as a file in this project. Flag the
3 biggest risks and what to validate before
we invest.

Cowork pauses before anything irreversible — it drafts the emails & updates; you approve the send.

Recap

What you can now run with Claude

Competitor research — teardowns, a positioning matrix & a sales battlecard from the live web.
SEO audit + keywords — on-page audit, intent-based clusters & ready-to-write briefs.
Lead scoring — an explainable ICP model that ranks pipeline & routes next-best-actions.
Market research — TAM/SAM/SOM, voice-of-customer synthesis & a live dashboard artifact.
Every play as a copy-ready prompt set you can edit and reuse.
Wired into one Project + routines as a weekly growth engine.

The shift: from doing the busywork → to writing the brief and reviewing the result.

Thank You

Now go hack
your growth.

Pick the one play that moves your number this quarter — research, SEO, scoring or sizing — and make it your first Claude project. Start small, schedule it, then scale into the full engine.

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